PinnedTom Muriuki MuchukuAmazing Content Strategy for the Construction IndustryWhen it comes to digital marketing, content is at the very core of the digital strategy.3 min read·Mar 14, 2023----
PinnedTom Muriuki MuchukuSETTING YOUR STRATEGY IN THE CONSTRUCTION INDUSTRY IN KENYAI used to think of strategy as a very complicated process which involved bringing in a few key people in the company, inviting external…3 min read·May 27, 2022----
Tom Muriuki MuchukuBuilding Customer Trust through Educational ExperiencesYou may not admit it but running businesses in Kenya is rife with myths, unexamined assumptions, fads, latest trends, rumors and gossip.2 min read·Dec 21, 2023----
Tom Muriuki MuchukuThe biggest Challenge in content creation —and how to overcome itEveryone and their grandmother today can create content (just check the videos that go viral on tiktok). They can shoot videos, edit within…5 min read·Dec 14, 2023----
Tom Muriuki MuchukuDigital Assets- The Key to Effective MarketingIn today’s digital age, businesses of all sizes need to leverage digital assets to effectively reach their target audiences. Digital assets…4 min read·Sep 5, 2023----
Tom Muriuki MuchukuSocial Influencers — a general marketing guideInfluencers are usually categorized by their follower size:1 min read·Jul 19, 2023----
Tom Muriuki MuchukuTips on Nailing your Marketing in the second half of 2023Have you stayed on track of your marketing plan? Stick to the fundamental commitments that defined your strategy at the beginning of the…1 min read·Jul 19, 2023----
Tom Muriuki MuchukuDigital Readiness — why it’s important to marketing and communicationWe live in the digital age and it is becoming very unpredictable.1 min read·Jul 19, 2023----
Tom Muriuki MuchukuBuilding Audiences vs Building Communities in MarketingQuestion: Do companies think they need to have a huge audience (read ‘followers”) for them to achieve marketing success and sales? 2 min read·Jul 12, 2023----
Tom Muriuki MuchukuThe case of triviality in marketing the Construction IndustryAn engineer’s mind models the marketing system as though it were a building: if the building does not get occupied for some time, then it…2 min read·May 16, 2023----