PinnedTom Muriuki MuchukuAmazing Content Strategy for the Construction IndustryWhen it comes to digital marketing, content is at the very core of the digital strategy.Mar 14, 2023Mar 14, 2023
PinnedTom Muriuki MuchukuSETTING YOUR STRATEGY IN THE CONSTRUCTION INDUSTRY IN KENYAI used to think of strategy as a very complicated process which involved bringing in a few key people in the company, inviting external…May 27, 2022May 27, 2022
Tom Muriuki MuchukuRethinking Customer Acquisition: Trends and Techniques for the Modern EraFact: it’s getting harder than ever to get your audience to click that call-to-action for content published on the internet. In a research…Aug 10Aug 10
Tom Muriuki MuchukuBuilding Customer Trust through Educational ExperiencesYou may not admit it but running businesses in Kenya is rife with myths, unexamined assumptions, fads, latest trends, rumors and gossip.Dec 21, 2023Dec 21, 2023
Tom Muriuki MuchukuThe biggest Challenge in content creation —and how to overcome itEveryone and their grandmother today can create content (just check the videos that go viral on tiktok). They can shoot videos, edit within…Dec 14, 2023Dec 14, 2023
Tom Muriuki MuchukuDigital Assets- The Key to Effective MarketingIn today’s digital age, businesses of all sizes need to leverage digital assets to effectively reach their target audiences. Digital assets…Sep 5, 2023Sep 5, 2023
Tom Muriuki MuchukuSocial Influencers — a general marketing guideInfluencers are usually categorized by their follower size:Jul 19, 2023Jul 19, 2023
Tom Muriuki MuchukuTips on Nailing your Marketing in the second half of 2023Have you stayed on track of your marketing plan? Stick to the fundamental commitments that defined your strategy at the beginning of the…Jul 19, 2023Jul 19, 2023
Tom Muriuki MuchukuDigital Readiness — why it’s important to marketing and communicationWe live in the digital age and it is becoming very unpredictable.Jul 19, 2023Jul 19, 2023
Tom Muriuki MuchukuBuilding Audiences vs Building Communities in MarketingQuestion: Do companies think they need to have a huge audience (read ‘followers”) for them to achieve marketing success and sales? Jul 12, 2023Jul 12, 2023
