Tom Muriuki Muchuku

16 Followers

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Amazing Content Strategy for the Construction Industry

When it comes to digital marketing, content is at the very core of the digital strategy.

Mar 14, 2023

Amazing Content Strategy for the Construction Industry

Mar 14, 2023

Pinned

SETTING YOUR STRATEGY IN THE CONSTRUCTION INDUSTRY IN KENYA

I used to think of strategy as a very complicated process which involved bringing in a few key people in the company, inviting external…

May 27, 2022

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BOLD VISIONS, GLOBAL IMPACT: HOW KULTAISET INTERNATIONAL IS REDEFINING HEALTHCARE RECRUITMENT IN…

High-stakes challenges define Finland’s healthcare landscape: an aging population, a critical shortage of skilled professionals, and a…

Feb 27

BOLD VISIONS, GLOBAL IMPACT: HOW KULTAISET INTERNATIONAL IS REDEFINING HEALTHCARE RECRUITMENT IN…

Feb 27

Why Companies Should Consider Hiring African Talent

In today’s rapidly evolving business landscape, true transformation extends beyond simply assembling a team — it requires tapping into…

Feb 13

Why Companies Should Consider Hiring African Talent

Feb 13

Rethinking Customer Acquisition: Trends and Techniques for the Modern Era

Fact: it’s getting harder than ever to get your audience to click that call-to-action for content published on the internet. In a research…

Aug 10, 2024

Building Customer Trust through Educational Experiences

You may not admit it but running businesses in Kenya is rife with myths, unexamined assumptions, fads, latest trends, rumors and gossip.

Dec 21, 2023

The biggest Challenge in content creation —and how to overcome it

Everyone and their grandmother today can create content (just check the videos that go viral on tiktok). They can shoot videos, edit within…

Dec 14, 2023

Digital Assets- The Key to Effective Marketing

In today’s digital age, businesses of all sizes need to leverage digital assets to effectively reach their target audiences. Digital assets…

Sep 5, 2023

Digital Assets- The Key to Effective Marketing

Sep 5, 2023

Social Influencers — a general marketing guide

Influencers are usually categorized by their follower size:

Jul 19, 2023

Tips on Nailing your Marketing in the second half of 2023

Have you stayed on track of your marketing plan? Stick to the fundamental commitments that defined your strategy at the beginning of the…

Jul 19, 2023

Digital Readiness — why it’s important to marketing and communication

We live in the digital age and it is becoming very unpredictable.

Jul 19, 2023

Digital Readiness — why it’s important to marketing and communication

Jul 19, 2023

Building Audiences vs Building Communities in Marketing

Question: Do companies think they need to have a huge audience (read ‘followers”) for them to achieve marketing success and sales?

Jul 12, 2023

The case of triviality in marketing the Construction Industry

An engineer’s mind models the marketing system as though it were a building: if the building does not get occupied for some time, then it…

May 16, 2023

Increasing Traffic from Marketing Campaigns in the built industry

A marketing campaign entails the use of strategies to reach a specific goal. Its that simple.

May 3, 2023

Getting SEO right for the building industry

In the building industry, prospective customers always interact with companies when looking for solutions for their problems. They could be…

Apr 25, 2023

The true objective of social media marketing in the construction industry

For most construction companies, social media makes up about 70% of their digital marketing strategy. However, if you look at social media…

Apr 3, 2023

The true objective of social media marketing in the construction industry

Apr 3, 2023

Nuances of marketing in the construction indutry

I’ve talked about how marketing is an ever-evolving, complex activity in business. The costs of paid marketing are going higher and higher…

Mar 30, 2023

Spreading evangelism and minimizing criticism through Marketing in the Construction Industry

We are living in tough economic times where customers are very skeptical about their purchases and rogue businesses have broken the trust…

Mar 24, 2023

Spreading evangelism and minimizing criticism through Marketing in the Construction Industry

Mar 24, 2023

Lessons Contractors Can Learn from World Storytelling Day

Yesterday (20th March 2023) was world storytelling day.

Mar 21, 2023

Lessons Contractors Can Learn from World Storytelling Day

Mar 21, 2023

Taking Marketing Risks in the Construction Industry

The way you lose customers is by perceiving there is no risk.

Mar 21, 2023